Brand Sculpting and Campaign Design
Brand Sculpting and Campaign Design is a 4 - 6 week process where we take a deep dive into understanding your business, market and product or service and use this knowledge gained to develop a sales campaign that is ready to Launch. To achieve this several documents will be created.
Strategy, Targeting and Position Document
The STP document lays the foundation for a sales campaign. It is about understanding the titles and personas of the targeted buyers, narrowing down the intended industries and verticals, developing personas with defined pains, benefits and solutions and clarifying the key aspects of what the messaging will be based upon.
Big Story Presentation
The Big Story is about understanding why a product or service is important and why it answers a key need for a sales prospect. It is a persuasive telling and we help you develop this and create a deck with it. Many of our clients incorporate this into their selling process.
Smart Selling Document
The smart selling document is what we develop to prepare for outbound sales. It outlines and delineates the sales process, explores objections and pivots, lays out thought provoking questions, encapsulates the elevator pitch, lays out the calling scripts, and develops qualification questions.
Campaign Email Copy
We will develop a persuasive email copy campaign of 3 to 5 emails with different compelling subject lines for testing. The emails will be attention grabbing and focus on the benefits for the target.
NOTE: Brand Sculpting can be a stand alone service. For clients that look to utilize the full suite of OPPGEN services, Brand Sculpting will be the first part of any engagement and be integral to the success of the engagement.